So, you’re planning on selling your house. The good news is, you are in the right place. We have put together a comprehensive guide to selling your house, including some of our best tips for sellers! With the help of a qualified real estate professional, the home selling process can be smooth and stress-free. Read on to learn more about the process of selling your home!
In this article…
- How to qualify a real estate professional
- Before you list
- Pricing your home right
- Our marketing plan
- Keys to successful showings
- Closing costs
- Final tips
How to Qualify a Real Estate Professional when you are Selling Your House
A good realtor is a specialist who knows the market deeply, and has access to resources that you don’t. (This includes things such as sold data, up-to-date MLS listings and a pool of vetted, serious buyers). They often have an extended network of experts including home inspectors, mortgage brokers and lawyers, as well as other realtors who are all critical in reaching a ready buyer for your home.
A good realtor and their connections can help guide you through the sometimes confusing experience of selling.They’ll take care of the complexities of the transaction, especially if problems arise. Choosing the right realtor will help make the process of selling your home smooth and stress-free! Here are my top 5 traits of a great real estate agent: (link to full article)
- Technical expert– you need an experienced strategist that can guide you!
- Knowledgeable– how well does your real estate agent know your neighbourhood and needs?
- Fabulous reputation– the best predictor of future behaviour is past behaviour
- Superb communication– you want a good listener who will stay in touch within a reasonable time frame
- Involved in the community– the best agents are real people who work to improve their community!
Before you List Your Home
There are several things you can do before you even list your home on the market. We’ve written a comprehensive guide to this here! In short, all the minor home renovations like adding a fresh coat of paint or patching up the hole in the living room wall should take place before your house goes on the market. You want it to be ready for showings immediately!
Things like de-cluttering, de-personalizing, and fixing up the curb appeal of your home are all smart things to do before you list. Remember, you want potential buyers to be able to see themselves living in your house.
Pricing your Home Right
When it comes to selling your home, pricing it right the first time is incredibly important. If you “high ball” your listing price you will be running the serious risk of watching your house languish on the market for months. This eventually hurts the selling price of your home, because when buyers see old or stale listings, they assume there is something wrong with the home.
Similarly, you don’t want to be overly cautious and under price your home. The reasons behind this are obvious you could be leaving thousands of dollars on the table!
So, how can you make sure that your home is priced right from the beginning? Well, looking at similar homes in and around your neighbourhood will help you get an idea about how much your home may sell for. However, the best way to make sure that your home is listing at proper market value is by listening to a real estate professional. Realtors are tuned in to the real estate market and can help you price your home right, the first time.
Our Marketing Plan
Once your home is listed, it’s time to market the listing through a broad spectrum of different channels! Using a mixture of print, online, and other forms of advertising helps make sure that your home gets the exposure it needs to sell successfully, and within your timeline.
Social Media– As your Waterloo Region real estate experts, we are constantly watching the latest trends in social media and adopting them as they become popular in our market. In today’s market, social media exposure is becoming more and more important: Facebook alone now has well over 1.86 billion members.
Print Marketing– The Record Homes Gallery, The Real Estate Book, and the Coldwell Banker Buyer’s Guide are all forms of print marketing we have at our disposal. Print marketing helps make sure that a range of people are seeing your property listing!
Realtor Promotion– We will market your home to realtors on the Multiple Listing Service (MLS®). Your listing will also get weekly sales meeting exposure in the Coldwell Banker Theatre. Further, with Coldwell Banker Office Preview Tours, 90+ agents from our office can view your home.
Public Promotion– Professional photography and a video tour help to market your home. Professional installation of a Coldwell Banker “for sale” sign. We will hold public open house events and arrange showings to show your home to qualified buyers.
Keys to Successful Showings
It is important that we offer a move—in feeling and that this feeling be delivered to every single buyer who visits your home, whether that be during a showing with his or her own REALTOR, a showing they set up with us, or during an open house. Think of a builder’s model home in your mind’s eye and how these homes are set up to deliver the move—in feeling!
Showings and open houses go better when the sellers are not at home. Buyers are more comfortable when they can freely view and experience the property. Keep in mind, too, that showings requested by other REALTORS for their buyers will take place without your own REALTOR present in the home. All REALTORS are held to a high standard of responsibility while entering and showing your home.
When showing your home, please ensure the following:
- All lights are left on to maximize spaciousness (even in the daytime).
- All blinds/shades are left open to maximize natural light.
- Soft, non-offensive music is left on in the background (jazz, elevator, light classical, etc.).
- Freshen the air with a few sprays of mild Febreeze and/or open windows earlier in the day.
- Don’t use plug—in air fresheners or any strong perfumed scents.
- All beds are neatly made and clothes put away.
- Kitchens and bathrooms are sparkling clean.
In the first few weeks of the listing, you may receive same day requests for a showing. Although you will always have the option to say no to showings, keep in mind that no one is going to buy your property without seeing it first! Especially in the first week of the listing, we recommend that you leave your home “show ready” when you leave for work in the morning.
If you’re planning on selling your house, it’s a good idea to familiarize yourself with closing costs! A few things to keep in mind are:
- Your current mortgage: it is critical to check with your bank to see what costs will be associated with you exiting or “moving” your mortgage.
- Legal fees: these are usually between $600 – $1000 for the seller.
- Adjustments: depending upon the closing date, you may have prepaid certain expenses or the buyer may pay expenses that you have incurred. The lawyers will handle these “adjustments” if necessary.
- Moving Costs: These costs will vary depending on which mover you hire and how much of the work you do yourself.
A Few Last Tips on Selling your House…
Selling your house doesn’t have to be hard! With the help of a knowledgeable real estate professional, you can prepare and stage your home, list for the right price the first time, and stay informed about every detail along the way! Think of this comprehensive guide as your starting point as you embark on the journey of selling your house. If you have other questions about selling your home, we’ve love to help you answer them! Let’s grab a coffee and chat.