Have you ever wondered how buyers search for the perfect home? You might imagine them driving by a “For Sale” sign and calling in to enquire, or searching in the newspaper for a picture that catches their eye. Of course, many people discover listed properties using those methods. However, according to research by NAR, there are plenty of other ways in which buyers discover their future home.
Surprising Ways Buyers Find Homes:
- 88% of buyers find a home with the help of a real estate agent.
- 90% of buyers search online as part of the home buying process. (Such as viewing a property’s profile on the agent’s website.)
- 69% of buyers search for a home using Google. They will often use a specific local term, such as “Laurelwood Homes for sale”.
- 29-46% of buyers attend an Open House as part of their home hunting activities.
In other words, buyers are using many different methods to search for homes, including multiple online methods. What does this mean to you? Essentially, it means that if you’re preparing your home for sale, you’ll want to ensure you have the right marketing plan. You want to take into account all the ways buyers are finding properties. That way, you can be sure they will find yours!
Looking for a REALTOR® who knows how to market your home for maximum exposure? Contact me today!